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One of the most common calls to action is “Buy now! You’ve probably see this and many other CTAs online every day. The purpose of a CTA is to entice a prospective customer to click on your ad and learn more about what you do or even experience your product or service. Well of course you want to sell something but, more importantly, you want to form a new relationship and earn a new customer. They can also be a way to cultivate a stronger relationship with existing customers, especially if you two haven’t been talking much lately.
A very well-spoken and clearly an educated guy, he sent me a message detailing a situation with a girl he knew... The basic gist of today's post is, basically, that this -- what we're about to talk about -- is how you write online dating messages and emails that don't get ignored...
and, in fact, get you exactly what you want: responses, phone numbers, dates, and success.
If you think about it, a call to action is like dating. You may not be particularly well acquainted with your prospective customers (or, sadly, your existing customers) so your call to action is an excellent way to introduce yourself to them (again) and also start explaining to them who you are and what you have to offer them.
A well designed CTA will help you filter out the people who aren’t a good fit for your business.