They don’t want to admit that guys prefer beautiful women and women want rich successful men." His site, the Secret Diamond Club, was launched in Denmark in 2012 - the UK version has been up and running for less than a month.From what we can tell, the dating site pairs up rich men (regardless of appearance) with beautiful women (personality optional).Talking to the Mail Online, Gus said: "Coming from a Scandinavian country we know Britain as a country of ugly women.Ugly girls don’t like the site and poor guys don’t like it.The idea - understandably, unless you're a rich codger looking for a hot, young woman - has come under fire for being sexist as well as objectifying women by their looks.Apart from Gus's own statements that men are only interested in beautiful women, presumably the lower end of the membership allows you access to women who aren't as beautiful as the more expensive end.Luckily for them, they have very understanding boyfriends.But for those who aren't so lucky, an online community awaits.
From childhood, men have been brought up to be fierce competitors, to opt for the most risky jobs, to put themselves on the line, to accept rejection “like a man” and to always make the first move.
“You have no idea what it’s like to be called beautiful all the time,” a good friend once remarked.
“It’s like your biggest accomplishment is something you didn’t do yourself.” She wasn’t being rude; I’m not beautiful in the traditional sense.
My eye color isn’t interesting, and my hair is always feral.
I’m not ugly, but I don’t have much beauty privilege (and make no mistake, beauty privilege yields tangible rewards). “I don’t have to.” [Go ahead, ladies, make the first move.